We want to maximize our content. We just re-
lease the album right away and didn’t tease
people with the singles. It’s going to be a long
time before we release our next record and we
don’t want to fall off the face of the earth. I think
it’s important to keep putting stuff out. People
like to see new things every week. Content is
definitely king. Our first EP was only three
songs. We stretched that out for like two years.
We did the impossible and created a ground
swell and a buzz about the band. We’re incor-
porating old school tactics but we are living in
a new paradigm now. It’s definitely gone to a
singles market now. It’s not the way it used to be
in the 50’s and 60’s, where you’d be releasing a
single here, and another single there. We are a
traditional rock band in that sense.
For the exception of a hand-
ful of artists, Muse, Foo
Fighters, there are no rock
stars anymore. Why do you
think so or think not?
ERIC: I think it’s because we are living in a dif-
ferent time. That was such a different era and
we didn’t have all of the social media that exists
today. We didn’t have all these television net-
works. We are so bombarded and marketed to
on a daily basis from the moment that you wake
up until the moment that you go to sleep. To try
to get people’s attention is the toughest thing
in this world, especially with music. I admire
bands that were putting all those records out.
Two a year is an incredible amount of output.
I think because it was a different era, you have
less output for that stuff to come out. There were
only one or two channels that that stuff would
come out in. Now, if a band were to do that, you
would just oversaturate yourself so much be-
cause everything is so instant now. You can post
a song and it is all over the damn place in like
twenty seconds. And that’s it. You kind of blew
your wad. But if you keep doing it and doing it,
it gets old. People get tired of you so you have
to really, really be very careful. I think that’s
one of the problems. Prince, for instance, had
that problem with Warner Brothers. He was a
guy that was a machine. He wanted to put
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