Color Psychology has evolved into a topic that has garnered attention and interest of many psychologists and marketers from around the world . It has emerged as one of the most important elements that marketers use in order to boost their campaigns . Here ’ s a quick guide as to how the colors can impact buying decision of your potential customers . The info graph can help you in designing your next successful campaigns .
According to a research , 80 % of consumers recognize the brand through their trademarked colors and 93 % purchase decisions are based on visual appearance . This is exactly why appearance and colors have emerged as critical elements that