By searching and
discovering true insights.
a great brand
HOW DO YOU BRING
TO LIFE?
We undertook a large-scale
consultation process talking to more
than 1,500 people from the region
over a 12-month period. We spoke to
community groups, people from local
businesses, Councillors, our staff
and industry.
From Clifton to Crows Nest and
Millmerran to Yarraman, we met
people new to the area and fourth
and fifth generation families. It was
a great way to learn what makes the
heart of this region beat.