pay anyone to promote our products.
Instead, kind people like Steve Lukather
are just really humble and nice guys who
started using our stuff and wanted to
meet me to ask for some new stuff, but
basically all the artists you’ll find out our
website are people who used our stuff in
live gigs or in the studio and simply love
it—and that’s great.
For example, Ace and Cass of Skunk
Anansie became our artists because Phil
Campbell of Motörhead talked to them
about our stuff. Also, we’re collaborating
with Alan Parsons to design a new
version of one of our flagship products
that he knows well.
TRW: Any upcoming products you can
tell us about?
CB: Sure—our new Sinusoid pedal will
come out in September. We started
that one because we wanted to explore
the American side of amp tones. After
making the 1959 Doubledecker, where
we explored the British territory, I said
that when I think of American amps, I
think of the most beautiful clean amp in
history—so we chose to take inspiration
from the vibrato channel of a 1963
Vibroverb.
We involved Accutronics, meeting their
guys at NAMM, and designed a tubedrive pedal with a real spring tank
inside, fixing many “mechanical issues”
to avoid undesirable noises. And we
wanted to keep the Sinusoidal wave like
in an old amp where they used highvoltage neon bulbs for the tremolo—
stuff that we can’t use in a pedal—so I
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