years into Gurus, so the best is yet to
come. But for the moment, we’ve found
our niche in “bringing to light” the gearglory of the past, redesigning it and
updating it to modern times. We choose
this way because we are guitarists, so
we love gear. But you know guitarists—
they are modern technology lovers, too,
but they still keep their love for the
great tone of the past—so it’s a hard
thing to do.
TRW: Tell me about your customer
base—who buys your stuff?
CB: I thi nk any company would say
something like, “Our customers are very
important to us,” but it’s a real thing for
me. I spend my nights with them. With
modern, beloved fucking smartphones,
guys find me 24-7 and they say I
40
INTERVIEW //
ALWAYS respond in minutes. Because
that’s what all guitarists love to do: chat
about gear, right? And I’m a guitarist,
too—so why not?
Based on the “Gurus Lovers
Pedalboards” album on our Facebook
page though, the guys who buy our stuff
are changing. When we started, we were
appreciated most by the guys with big
pedalboards and lots of G.A.S. (gear
acquisition syndrome). Now we are
getting love from the less is more
community and the tone is everything
people, too.
TRW: What makes Gurus unique?
CB: It’s our team—the balance of
Guglielmo and me. You know, in our
industry, for pedals and amps as well,
too often we saw the same project
From Italy with Love, Tubes and Echoes: Chicco Bellini, Gurus Amps