A
WORDS BY NICK RAMBO
fter a decade of owning and
operating a successful pedal
company, Greg Djerrahian has
learned to appreciate the
invariable nature of change in an everevolving industry.
“Some of the biggest changes have
come in the form of perspective,” he
says. “I appreciate everything on a
different level these days.”
Understanding the ebb and flow of life
as a small business owner has moved
him—and his Montreal-based
SolidGoldFX—to develop new
approaches to design, while staying true
to some of the guiding principles he
holds dear.
“SGFX is driven by my desire to produce
innovative and intuitive effects that
enhance tone and inspire creativity. I feel
fortunate to have this opportunity to
work with amazing people and do
something I love.”
Prior to 2006, Greg was focused on
another of his passions: cars.
“I was studying finance in university
while working at an auto body shop as
an apprentice, fixing and welding cars.”
But, always wanting to have a business
of his own, he started out repairing and
modifying pedals—something SGFX still
does—and eventually began designing
his own circuits out of a profound love
for vintage gear.
“Our earliest pedals were singletransistor boosters and a drive based on
the DOD 250, which is still one of my
favorite drive circuits.”
Ten years in though, the team is
bigger—but it’s lean and highly efficient,
too, with a great deal of shared
responsibility.
Greg’s primary role is developing new
pedals, but he also handles purchasing,
shipping and sales, as well as building,
testing, tech support and all the other
GREG DJERRAHIAN
ToneReport.com
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