quality ,” Colt says . “ Philip , our artist relations guy , still blows an air horn in people ’ s ear and posts it to our Instagram story . We still develop pedals alongside our most trusted artists , always bringing pros into the R & D process . And we ’ re all still very average guitar players .”
Among the things that have changed is the breadth of the Walrus product line and the amount of business the company is doing . Both have doubled .
“ We have a staff that has big dreams with massive talent . When those come together , the possibilities are endless .”
One of the keys to their success , ability and aspiration notwithstanding , is that the Walrus crew is always asking , “ How can the pedals get better ? And how can we get more intentional at running a smooth and efficient business ?”
“ Rest assured ,” Colt jokes , “ I have it all figured out now and we haven ’ t made a mistake in years .”
But what he told us three years ago , about perfection being a myth and not what Walrus Audio was out to achieve is still how they do business today .
“ Some stuff is strategic — like , ‘ Hey , there aren ’ t a lot of octave pedals , let ’ s make the Luminary ’— and some of it is spawned from messing around — like the 385 and the Julia . Most of it really comes from listening to music . We hear certain tones and get very fixated on them . They show up in our dreams . Then we start listening to our wives recap their day and we are making eye contact with them but all we can hear is that bitcrush sound from Annie Clark that you can ’ t get out of your head . That ’ s when you know you have a worthy project ahead of you .”
quality ,” Colt says . “ Philip , our artist relations guy , still blows an air horn in people ’ s ear and posts it to our Instagram story . We still develop pedals alongside our most trusted artists , always bringing pros into the R & D process . And we ’ re all still very average guitar players .”
Among the things that have changed is the breadth of the Walrus product line and the amount of business the company is doing . Both have doubled .
“ We have a staff that has big dreams with massive talent . When those come together , the possibilities are endless .”
One of the keys to their success , ability and aspiration notwithstanding , is that the Walrus crew is always asking , “ How can the pedals get better ? And how can we get more intentional at running a smooth and efficient business ?”
“ Rest assured ,” Colt jokes , “ I have it all figured out now and we haven ’ t made a mistake in years .”
But what he told us three years ago , about perfection being a myth and not what Walrus Audio was out to achieve is still how they do business today .
“ Some stuff is strategic — like , ‘ Hey , there aren ’ t a lot of octave pedals , let ’ s make the Luminary ’— and some of it is spawned from messing around — like the 385 and the Julia . Most of it really comes from listening to music . We hear certain tones and get very fixated on them . They show up in our dreams . Then we start listening to our wives recap their day and we are making eye contact with them but all we can hear is that bitcrush sound from Annie Clark that you can ’ t get out of your head . That ’ s when you know you have a worthy project ahead of you .”
26 TONE TALK // Through the Looking Glass : Round 2 with Walrus Audio