experience in our pedals. I think there
is—and always will be—a place for
analog magic the guitar effects market,
so I study my favorite studio circuits
and try to understand where the
‘magic’ comes from.”
Moving forward, Stephen hopes to
continue pushing the status quo,
challenging what’s “normal” in the
pedal world and attempting to try
things that no one else has dared to try
before.
To that end, he sees his company in
a different light. In a strict business
sense, of course, he understands that
every pedal company is a Pettyjohn
competitor, but his approach is to
try and transcend that competition
through innovation.
“In my view, if you create something
fresh—something that doesn’t exist
on the market—then you aren’t really
competing with anyone. Sure, there
may be options that customers have to
weigh between when choosing what to
buy, but in the end, if we come ou