Today's Practice: Changing the Business of Medicine TP2018Q2DigitalEditionWeb | Page 6

PRACTICE MANAGEMENT FRAMEWORK FOR A SUCCESSFUL 7 TELEHEALTH IMPLEMENTATION BEHAVIORAL HEALTH INTEGRATION 13 WE CAN DO BETTER. A VERY REAL, VERY EXPENSIVE OUTCOME. PHYSICIAN BURNOUT 21 MARKETING THE EVOLVING ROLE OF MARKETING 23 10 CRITICAL COMPONENTS OF AN ELITE MEDICAL ANSWERING SERVICE 29 THE CRO: BEING A 37 CHIEF REVENUE OFFICER LEGAL DEMYSTIFYING RISK 43 A BEST PRACTICES GUIDE TO MEDICAL MALPRACTICE COVERAGE ADJUSTERS 49 THE CHALLENGES OF WORKING WITH INSURANCE ADJUSTERS BUY-SELL AGREEMENTS 55 KEEP YOUR PRACTICE HEALTHY A DEEPER UNDERSTANDING OF C CORP TAX PLANNING AND DEFERRED COMPENSATION 5 TODAY ’ S P R A C T I C E: C H A N G I N G T H E B U S I NES S OF M EDI C I NE 61