Evolving Role of Marketing
G . Kelly O ’ Dea
Why did they choose you ?
How are you doing with them once they become customers ?
Do existing customers stay with you ?
Are you beginning to stand out vs . your competitors ?
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The answers to the above questions help you understand whether or not you ’ re actually engaging with prospects and customers in a way that produces results .
In the next interview , we ’ ll focus on communications planning and execution in today ’ s new media marketplace . Your comments and questions are welcome . meet the author :
G . Kelly Odea
Senior Advisor & Marketing Technologist
Described in a Harvard Business School case as a “ global marketing pioneer , business builder and change leader ,” Kelly is a broadly experienced executive with a consistent growth record across disciplines , major market categories , multiple countries and C-level positions in public and private companies from established to early stage .
Senior advisor to clients in such companies as IBM , Microsoft , Shell , Samsung , Boeing , Compaq , Ford , Fujitsu , AT & T , PepsiCo , Kraft and Unilever . Resume includes : President – FCB ( Foote , Cone and Belding Worldwide ) ( NYSE : IPG ); Vice Chairman / Global Operations – Bozell Worldwide ; President – Worldwide Client Services , Ogilvy & Mather ( NASDAQ : WPPGY ). At each company , led and restructured the global client mamagement organizaton around the 7S and transnational network models , leading to significant growth in revenue , reputation , operating profit .
TODAY ’ S PRACTICE : CHANGING THE BUSINESS OF MEDICINE 26