Today's Practice: Changing the Business of Medicine TP2018Q2DigitalEditionWeb | Page 24

M A RK E T I NG
THE EVOLVING
ROLE OF MARKETING
By G. Kelly O’Dea
Odds are that when today’s physicians completed
the long journey through med school, they didn’t
expect they would also need the equivalent of an
MBA to build a successful practice. with focus on the fundamental building blocks of
marketing that must be addressed first.
The information age, increased competition and
Obamacare have spurred major change and chal-
lenge in virt