Today's Practice: Changing the Business of Medicine TP2018Q2DigitalEditionWeb | Page 114

TECHNOLOGY
Tomorrow ’ s Medical Practices
Van Mayros
Practice will become a single source of actionable and relevant patient and consumer information and surveillance at the touch of a button . This new plug and play software extension ( Platform ) will allow physicians to ‘ simply ’ and easily match , merge and form a single source of reliable , relevant and actionable patient data with a much higher diagnostic and patient care outcome . A single platform and source of patient ‘ truth ’ and care . We cannot emphasize enough the importance of understanding and embracing such new technologies as ‘ Tricorders ’ and ’ 54 biomarkers ’ and integrating these emerging diagnostic and health preventative data into your patient data systems already in place today . Think of it as your own ‘ Data to Knowledge ’ systems extension . We live in a new data world . Embrace it and adopt it . These technologies are here , and they ’ ll continue to reshape your Practices !
Conclusion
‘ Big Data and Preventative Data Analytics ’ will become common lexicons of today ’ s modern Practices . No longer will be simple patient CRM-Style software be the norm . The systems outlined above are all in place today and ready as plug-in-play existing software additions . Costs ? Gone is the need for large expensive data warehouses , complex data hygiene , data auditing , data governance requirements , etc ., so expect these plug-in ’ s to be modestly priced . Privacy ? All the systems described above are legally compliant since the data collected are almost always from opt-in open and deep web sources , social sources , search , and the best consumer and business profilers in the world . These new Patient D2K Platforms are the cumulative result of combining the very best technologies in the world under one umbrella and one practice ’ s current patient care software .
Too technical ? Behind the technologies , the physician will not see , nor care , that open source search pattern recognition algorithms , social surveillance cognitive pattern recognition , pattern and life event recognition , predictive correlation analytics , artificial intelligence , machine learning , complex event recognition correlation algorithms , and advanced natural language programming software are driving these new patient insights . All the Physician ( Practice ) will know is many of the best in class D2K technologies are now available to for their respective practices . For the physician , all he / she will see is a much more extensive view of his / her patients requiring very little to zero technical learning .
Monetary impact ? Logically , yes , more revenue ! These D2K add-ons will not only enhance patient care and perception , but practice branding where patients will become completely dedicated to their physicians because they ’ ll all easily recognize their doctor ( s ) honestly care about their health in both the short and long-term . This will create patient loyalty , plenty of referrals and 5-star physician ratings .
Van Mayros
Chairman HM ² O , Inc .
meet the author :
One of the nation ' s leading experts on helping organizations transform disparate data into relevant , useful and timely informational insights . Mayros data to knowledge ( D2K ) transformations have evolved into the Next Wave of Advanced Predictive Consumer Intent and Interest Analytics , or , ' Cracking the Consumer Intent Code ' in Real-Time !
Six-time Author ( published books ) on CRM , Marketing , Customer Acquisition , Marketing Automation , and the origin of global data repositories ( The Internet ).
113 TODAY ’ S PRACTICE : CHANGING THE BUSINESS OF MEDICINE