Today's Practice: Changing the Business of Medicine National Edition Q1 2018 | Page 53

Evolving Role of Marketing
G. Kelly O’Dea
How are you doing with them once they become
customers?
Do existing customers stay with you?
Are you beginning to stand out vs. your competitors?
meet the authors:
G. Kelly Odea
Senior Advisor &
Marketing Technologist
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The answers to the above questions help you under-
stand whether or not you’re actually engaging with
prospects and customers in a way that produces
results.
In the next interview, we’ll focus on communica-
tions planning and execution in today’s new media
marketplace. Your comments and questions are
welcome.
Described in a Harvard Business School case as a “global market-
ing pioneer, business builder and change leader,” Kelly is a broadly
experienced executive with a consistent growth record across
disciplines, major market categories, multiple countries and
C-level positions in public and private companies from established
to early stage.
Senior advisor to clients in such companies as IBM, Microsoft,
Shell, Samsung, Boeing, Compaq, Ford, Fujitsu, AT&T, PepsiCo,
Kraft and Unilever. Resume includes: President – FCB (Foote,
Cone and Belding Worldwide) (NYSE: IPG); Vice Chairman/Global
Operations – Bozell Worldwide; President – Worldwide Client
Services, Ogilvy & Mather (NASDAQ: WPPGY). At each company,
led and restructured the global client mamagement organizaton
around the 7S and transnational network models, leading to
significant growth in revenue, reputation, operating profit.
TODAY’S PRA C T I C E: C HA NGI NG T HE BUS I NES S OF M EDI CINE
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