Today's Practice: Changing the Business of Medicine National Edition Q1 2018 | Page 25

Tomorrow’s Medical Practices Van Mayros Data to Knowledge (D2K) is no Longer the Objective. Some of you have heard the term Big Data term ‘Data to Knowledge’, or D2K. This means that although data are important, how you and your Practice use data will become more important. We’re moving to a D2K Practice Nirvana of real-time actionable patient knowl- edge at our finger tips using the patient’s own digital footprint. Simply stated, this means even small (1-2) Doctor Offices will have easy real-time access to a universal D2K platform of over 1.8 Billion people’s digital medical footprints and enormous health-related data facilities databases. This acquisition and analysis of data and its subsequent transformation into actionable insight is a complex workflow which extends beyond data centers, to the edge, and into the cloud in a ‘seam- less’ hybrid environment. The key factor driving the adoption of data-intensive computing is the need to rapidly analyze exploding volumes of data at the point of creation and at scale. I’m a Physician - What does this mean? This means having up-to-the hour ‘Medical Intelligence’ on what your patients, and people within your community are talking about, their medical interests, their social medi- cal complaints/concerns, medical purchase intentions, their life events impacting their health, their profession- al events impacting their healt h, their company plans, their friends and family linkages, medical predisposi- tions, their medical sentiments, medical patterns, their lifestyles, their purchasing power, their travel likes and patterns, their planned purchase priorities, their viewing patterns, search patterns, their listening patterns, their health issues, etc. This is Far Beyond the Needs of my Prac- tice? Is it? How can any Physician possibly understand and keep up with all this patient and community data? Why should they? How does this benefit my practice? First and foremost, with respect to the data, you, the extremely busy physician will not have to ‘keep up with the data’. AI, or Artificial Intelligence along with Real-Time Machine Learning Platforms will control much of this behind the scenes for the Practice as an ‘add-on’ application to their existing patient software system. These real-time AI Machines and Applications Software plug-n-play supplements will become a simple extension of the Practice’s existing medical patient software system helping explain much of the world’s patients and individual digital footprints and how these are impacting their health today and tomor- row. The Physician simply enters the Patient’s name, and the platform will provide all the real-time, or up to the hour digital footprints, predictive analytics, and data profiles of the Patient. These new real-time intelligence platforms are only a part of what’s in your practice’s techno pipeline. Because much of Social Media is ‘Opt-In’, this means your Patients have given permission to social surveil- lance companies to integrate YOUR patient data into their healthcare records. It’s public domain. For exam- ple, is some instances, it would be relevant to know what your patient’s digital footprint looks like and look behind their social curtain. Who they are? Where do they live? Work? Play? Want? Family/Friends linkag- es? Socioeconomic profiles? Lifestyle Profiles? Demo- graphic Profiles? Companies they have an interest in? Products interested in? Again, in real-time with only the touch of a few keystrokes. Why is this level of patient data important? If a patient’s digital footprint contains several references to extensive upcoming travels, or they’re playing tennis extensively, and their medical records indicate a recent heart-valve issue, it would be imperative for the Physi- cian, their physician, to bring this potential problem to their attention, or take preventative steps to correct the problem now as opposed to ‘down the line’. The Next Generation of Practice Care Even for small practices, the age of Big Data Storage and ‘live’ Real-Time Digital Data access is upon us. For Medical practices, this basically means your TODAY’S PRA C T I C E: C HA NGI NG T HE BUS I NES S OF M EDI CINE 24