38%
Increase in jobs using
digital communication
skills expected from
2018-2026
In response to market demand and industry changes, GMercyU’s new
Digital Communications program will prepare students to be effective
communicators in today’s digitized world. According to the Bureau of Labor
Statistics, jobs using digital communication skills are expected to increase
by 38% from 2018-2026, more than five times the national average for
all occupations. By combining theory with practical writing, speaking, and
marketing skills, students will be prepared to enter a variety of industries
after graduation.
It’s no surprise that social media has become an integral part of companies’
business strategies. That’s why students in the new program will learn how
to develop, implement and evaluate social media strategies.
AnaLee Rodriguez, a 2015 alum of GMercyU’s Communication program,
has been working in the digital media landscape since graduating. She has
seen first-hand the need for Communication professionals to have multi-
media experience along with a strong foundation in traditional writing.
“Having the digital and traditional skills are essential for edging out
competition today,” AnaLee said. “This also enables big-name companies
to choose you, as some of the largest sports and entertainment companies
have given me the opportunity to work on their branded stories because I
understand both digital and traditional communication.”
AnaLee is currently a Marketing Specialist for the University of Florida
and owns her own digital marketing and design company, AR Elite Studio.
When hiring interns for her company, AnaLee seeks digital-first candidates.
For the spring 2019 semester, AnaLee hired GMercyU Sports Management
student Ryan McCook. Ryan assists AnaLee with social media management
for a race car driver.
Students enrolled in the Digital Communications program have the
option of earning both their bachelor’s degree and master’s in business
administration through GMercyU’s 4+1 MBA program, which enables
students to complete 12 graduate-level credits in their senior year as part of
their undergraduate tuition.
Learn more about GMercyU’s Digital Communications program.
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