Timber iQ February - March 2019 // Issue: 42 | Page 24

PROJECTS
The store was designed to create a desirable venue with a distinct European feel.
Baked to perfection
Designed and created for the community to experience a warm,
casual space to connect and enjoy exceptional freshly-baked
goods is George's Bread & Co.
Compiled by Benjamin Brits | Photos by Moments in Time
L
ocated at the K90 mall in Boksburg in Johannesburg,
the store serves quality baked goods while showcasing
the versatility of mixed building styles including timber
design elements that fulfil visual and functional appeal.
PROJECT BRIEF
From a design point of view the brief was very open. M
Designs was contracted to come up with a bakery name, logo
design (created by G ‘n T Designs), a concept design and
store layout. The client required consideration of their
services – baking – and operational details which include the
flow of the bakery and customer experience. Being a very
general brief, M Designs was fortunate to have been given
free rein on finishes and design elements.
During the briefing process the company spent time with
owner George Moustakis to discuss the project and
Moustakis liked the idea of earthiness and an industrial feel.
Plus wood that is robust and durable, adding the earth
22 FEBRUARY / MARCH 2019 //
element to the store, was therefore required to produce the
end result.
The base colour palette selected was cement tile, which is
also well suited to the industrial side of the brief. Adding to
the base palette are textures of grey painted bricks, glass
mint tiles, oak timber in plain and grey wash and metals
coloured in black and rose gold. Greenery was added to
complete the overall desired look. The successful execution
made the site look and feel like a bakery, even before the
products were added to the store. The unique use of lights
completed the store to create a very desirable venue with a
distinct European feel.
TIMBER FINISHES
An old looking wood that is textured and durable is the
finish that was used on this project and – with guidance from
INEX Projects as to which wood and finishing to use to
capture this feel – white oak was recommended for its grain
www.timberiq.co.za