TIM eMagazine Vol.3 Issue 2
PACK! PINAS
- A successful
packaging
roadshow for
MSMEs
DTI launched Pack! Pinas road-
show to help MSMEs become
more globally competitive during
the Press Conference held at BOI
Penthouse, Makati City
Credit : Reselda Karen Bernardos
I
t is said that first impressions do last. And part of the attraction
that makes any product very saleable is the way these are
packaged.
Just as there are various creative ways and means of selling
any product, it is also the way that these are packaged that
instills that strong sense of product identity with actual
consumers; this is also why companies spend so much effort—
as well as investment—in coming up with packaging that make
their own products not only different from each other in a very
eye-catching way, but to instill easy brand recall as well.
This was also the rationale behind the Department of Department of
Trade and Industry’s (DTI) latest campaign launched last May in three
different roadshows called Pack Pilipinas, an MSME Packaging Roadshow,
designed to promote, among Micro, Small, and Medium Enterprise
(MSME) products innovative packaging and branding.
Pack Pilipinas, an MSME Packaging Roadshow was a great success,
thanks to the enthusiastic participation of many who were able to catch
up with the latest market trends and emerging opportunities in product
enhancement, as well as packaging solutions. It was held at three different
venues, namely Summit Hotel Tacloban last May 3 to 4, for the Visayas; at
Limketkai Luxe Hotel, Cagayan de Oro City last May 16 to 17 for Mindanao,
and at San Lazaro Leisure Park In Carmona, Cavite last May 29 and 30 for
Luzon.
Pack! Pinas was co-organized and supported by the MSME
Development Council, the Design Center of the Philippines (DCP), the
Center for International Trade Expositions and Missions (CITEM), the
Philippine Trade Training Center (PTTC), the Department of Science and
Technology-Industrial Technology Development Institute (DOST-ITDI), the
Food and Drug Administration (FDA), and the Packaging Institute of the
Philippines (PIP)
Not to mention, the visitors were able to meet government agencies
and companies that offer assist in designing, branding, and marketing
their products.
Stressed DTI Secretary Ramon Lopez on the hosting of Pack! Pinas:
“MSMEs rely heavily on the packaging as a means—and sometimes the
only way—to advertise their products. Innovative packaging can spell the
difference between a product that sells and one that’s left on the shelf.
We always encourage our MSMEs to innovate. And through this kind of
event, we link them to industry experts in packaging and help them get
their products to be more attractive to consumers, not just locally but also
abroad.”
dti.gov.ph
Led by DTI Secretary Ramon Lopez, DTI
launched Pack! Pinas roadshow to help
MSMEs become more globally competitive
during the Press Conference held at BOI Pent-
house, Makati City
Credit : Reselda Karen Bernardos
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