TIM eMagazine Vol . 2 Issue 9
Philippine Department of Tourism ’ s Officials and Singapore International Airlines Officers
overseas in 2017 , a number which is expected to rise to 50 million by 2020 . The number of Indian visitors to the Philippines rose 23 percent this year , and is expected to hit 100,000 by year ’ s end . The total number of inbound tourists is expected to hit 6.5- 6.6 million .
The MOA , which was signed by DOT Undersecretary Benito Bengzon Jr . and SIA Senior Vice President for Sales and Marketing Campbell Wilson at the Makati Diamond Residences , will result in a year-long partnership aimed to promote the Philippines to the Indian market through a myriad marketing platforms that include extensive promotions via social media , familiarization tours , and roadshows .
Singapore Airlines , which is renowned for its outstanding , award-winning in-flight service , punctuality and reliability is a leading connecting carrier for Indian travelers to the Philippines . SIA offers seamless connections between Manila and several Indian cities such as Mumbai , Delhi , Bangalore , Chennai and Kolkata via its hub at Singapore-Changi Airport .
SIA ’ s Wilson welcomed this MOA as one that will generate a positive impact on helping promote the Philippines while , at the same time , increasing visitor arrivals . He also added that SIA has plans to increase its frequencies between Manila and Singapore from four to five daily flights .
DOT ’ s Bengzon was very enthusiastic about this partnership , noting how the Indian market itself has grown very rapidly – and adding how their arrivals to the country may reach the 100,000 mark by the end of this year . He also stressed how Indian tourists greatly contribute to the country ’ s coffers . “ On average , an Indian tourist spends at least $ 1,000 . Just imagine if we are able to meet the 100,000 mark of Indian tourists . Also , part of our strategy is to make them stay longer in the Philippines by developing new products that would meet their needs ,” he furthered .
DOT ’ s Undersecretary Benito Bengzon , Jr . with SIA ’ s Senior Vice President for Sales and Marketing Cambelle Wilson .
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