Tied in a Bow November 2014 - Page 34

Wedding Planner


Wedding Coordinator

As a wedding videographer, I have learned that the best way to reserve clients is to build relationships with other vendors in my field. The most beneficial relationships are with wedding coordinators and wedding planners. During one of my quarterly meetings with the owner of a local wedding and event planning company, the question was raised related to the difference between a wedding coordinator and a wedding planner. I thought that this would be a great topic to explain as well as how it benefits the bride and groom.

What is a Wedding Planner?

A wedding planner is a one-stop shop for most of your wedding needs. They’ll help you search for the perfect venue and find great vendors that will fit your expectations at a cost that is within your planning budget. In fact, a great planner will have relationships with vendors and will often be able to help you negotiate deals you wouldn’t be able to on your own. In the case of the wedding planners I work with, it is typical for vendors to provide them a standard rate that is less than their advertised rates. In my case, I normally provide my wedding coordinators up to a 15% discount on our regular rates due to the consistent business they provide my company. Most wedding planners have packages in place where they already have a list of their best vendors in an all-inclusive package that saves the bride and groom time and money.

If the bride and groom do not want these packages, the wedding planner will help you in every aspect of finding, researching, and interviewing potential vendors. Once you’ve booked your vendors, they’ll oversee the relationships with each, and help pull everything together. The best part is, they plan weddings for a living, so there won’t be a problem they haven’t encountered before. That saves the bride and groom a lot of grief and helps to keep them calm in the process.