Articles-Thought Leadership Is Healthcare Ready for Gamification? | Page 4

and allowing the employee to see where they stand on
day-to-day performance. This allows for a much more
positive conversation, making it easier to have an open
dialogue about opportunities, to approach an employee
who is struggling, and to foster self-awareness regarding
his or her role and participation.” Sorrentino also points out that one could share their status
and achievements with others, which fulfills the need to be
social and have a sense of community. She adds, “All of
those things satisfy an employee emotionally and provide
clarity on how they are doing within their career.”
Gamification can also be used to supplement
performance evaluations by allowing an employee to
access data to show if they are performing above or
below the curve. Sorrentino explains, “These programs
use the standards and metrics that the company wants to
judge their employees against and track goals and goal
achievement. This enables real time analytics to provide
performance feedback.” Supporting Employees through Gamification
This also allows administrators, managers, and supervisors
to have a constant glimpse at how their employees are
doing. With this aggregated information, performance
reviews can become robust, clear, and data-based and
show where the employee is progressing, failing, or
outperforming what they have done before.
Workforce Retention
One of the best ways to retain employees is to ensure that
they feel seen, heard, and responded to from the time
they are hired. Gamification programs make it easier to
interact with employees as they go through the
onboarding experience because the path is clearly laid out.
These programs eliminate a lot of the ambiguity about
where one is in their career and what it would take for
them to excel. The transparency and personalization of the
gamification of an onboarding process can lower turnover
related to an employee feeling inadequately trained.
A New Approach to Training
An employee who is undergoing a specific training,
licensing, or certification may have to keep track of their
status and coursework requirements through several
different systems. Gamification can provide a clear picture
of where one is in a training process and where they need
to go by identifying the next steps and providing
consistent feedback on performance throughout the
training. Sorrentino explains, “We’re able to use
gamification to include comparative tools to see how
you’re tracking compared to other people who are
starting their career or who are more tenured. You’re
able to receive feedback with badges or iconography that
align to those activities and let you know that you’re
making progress toward your overall goal.”
“Gamification is as good as the systems and content that
already exist at a company that people are already
engaging in. It doesn’t replace something, it works from
the existing foundation to enhance and centralize
experiences,” Sorrentino concludes.
With Bunchball’s approach to gamification, a holistic view
is created around what impacts an employee’s journey and
connects that view to the overall experience. Sorrentino
adds, “Most companies know the training that they need,
they know their employees, their goals, their KPIs, and
what is going to make an employee successful. The
problem is that they are disconnected from their
employees and they are doing singular initiatives that don’t
connect. Data systems only tell one side of the story, and
the real world scenario isn’t captured, leading to decreased
employee engagement. Gamification pulls it all together.”
“It’s hard to remember that behind the goals, bottom line,
and ROI are the people who drive those things and
power these programs,” Sorrentino says in closing.
“Nurturing them helps nurture the business, and
gamification programs do just that.”
“It’s hard to remember that behind
the goals, bottom line, and ROI are
the people who drive those things and
power these programs. Nurturing
them helps nurture the business, and
gamification programs do just that.”
About Bunchball
As the market leader and innovator in gamification,
Bunchball’s gamification solutions have motivated more
than 125 million users to complete more than 20 billion
actions on behalf of over 400 customers. To learn more,
visit their website at www.bunchball.com
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