Articles-Thought Leadership Is Healthcare Ready for Gamification?
AN INTERVIEW WITH BUNCHBALL
STRATEGIST LEA SORRENTINO
Bunchball is a pioneer and leader in using
gamification to engage, influence, and motivate
employees and customers. While the term
gamification may be new to many of us, if you wear a
FitBit, are a member of a loyalty rewards program, or use a
retailer’s app to earn points or badges, you have experienced
gaming mechanics firsthand. Major corporations like Toyota,
Marriott, Universal, and NBC are using Bunchball’s technology to
motivate loyalty and engagement. HealthStream recently interviewed Lea
Sorrentino, a digital strategist at Bunchball, who explained the concepts
behind gamification and how healthcare might begin to use these techniques to
impact employee engagement and retention, as well as workforce training and
development. HealthStream is partnering with the team at Bunchball to
bring these concepts to life. You can listen to the full Second Opinions
podcast with Lea Sorrentino at www.healthstream.com/second-
opinions-podcast.