venturous side
ry Design
s aren’t afraid to show their personality in their jewellery.
at home is a big part of the business.
“Customers bring in all their broken
down or worn out pieces and we
re-work them.”
Jeweller Sarah says she’s pleasantly
surprised at men’s ability to choose
jewellery to have made for their
partners.
“Men are really great at buying
surprises, whether it’s a necklace,
bangle or a ring. I can’t remember
ever having things brought back.
It’s very sweet.”
Brett adds, “We take the time to talk
through with them what they want and
if they know their partners, they usually
get it right.” Men are also choosing
more jewellery for themselves.
“We get to make some really funky
wedding rings,” Brett says, showing me
some in a soft square shape in two-
toned metals with diamonds inlaid on
the sides rather than on top.
The jewellers are also making more
de signer cuffs - bangles for guys. One
example that works well for men’s
jewellery is the Japanese “mokume
gane” - a process that layers metals in a
way that gives a woodgrain effect.
“That looks great in rings, cuffs and
pendants for men,” Brett says. “The
guys are being a bit more adventurous.
It’s another new area that’s growing.”
The jewellers can serve a broad range
of budgets, with recent bespoke pieces
ranging in price from about $1,000 to
$55,000. "We can custom make to suit
most budgets," Brett reiterates.
Unlike many Queen St, Richmond
businesses, Brett is not complaining
about the long-lasting roadworks
disrupting the street. Even though the
diggers have been right outside his door
he says it’s not keeping people from
the tiny shop in a converted alleyway.
“We’re more of a destination. People
will find us.”
LSON . 03 544-9293 . www.rocs.co.nz
RoCS