This Works Sleep Report 2018 SLEEP REPORT A4 2018 - SUBBED v3 | Page 7

Indeed these facial cues of fatigue can also be mistaken for poor physical and mental health. Since sleep-deprived individuals look less healthy (and humans tend to want to avoid disease at all costs), if someone appears to be contagious or on the cusp of illness, even friends are likely to keep a guarded distance. As the social creatures that we are, being left out of a group can have dire effects on our mental state. A 2017 study, ‘Negative effects of restricted sleep on facial appearance and social appeal’, ONE OF THE GREATEST FACTORS CONTRIBUTING suggests it could be responsible for TOWARDS THE SKIN the rise of ‘painful’ emotions, AGEING IN THE SLEEP reclusiveness and even increased DEPRIVED IS THAT POOR aggression, with the phrase ‘he must SLEEPERS EXPERIENCE SIGNIFICANTLY HIGHER have got out of bed on the wrong LEVELS OF TRANS-EPI- side’ ringing alarmingly true. The DERMAL WATER LOSS. study examined how we perceive ourselves when experiencing sleep deprivation, with respondents reporting they were less optimistic and sociable, worse at understanding and expressing emotions, less empathetic and also more prone to accidents. “ “ THE SIGNS OF FATIGUE MAXIMISE YOUR BEAUTY SLEEP repair & renew NO WRINKLES NIGHT REPAIR > A nutrient-rich serum with Cactus Flower and detoxifying Persian Silk Tree Extract that depletes the build-up of glycotoxins and readies the skin for moisturiser. fatigue fighting NO WRINKLES 6 SEEN WITHIN 24HRS OF SLEEP DEPRIVATION, TIRED EYES one of the greatest factors contributing towards the skin A firming and lifting eye ageing in the sleep-deprived is that poor sleepers experience cream with Hyaluronic significantly higher levels of trans-epidermal water loss (TEWL). Acid and detoxifying The natural balance of water evaporation through the Persian Silk Tree dermal layers can become unbalanced by a breakdown in Extract to restore the skin’s barrier function through sleep deprivation and can delicate skin around kickstart a number of unwanted skin conditions, from morning the eye area’s youthful redness and sensitivity right through to definition of fine lines and wrinkles. Skin moisturisation at night is therefore integral to slowing down these ageing effects. Dark circles are often the most widely reported sign of disrupted sleep. While the prominence of this characteristic can be hereditary to a certain extent, the increased build- up of toxins (due to the breakdown of natural systems that NO WRINKLES aid detoxification and renewal caused by poor quality sleep) MIDNIGHT intensifies the problem. This makes topical application of MOISTURE detoxifying ingredients in the evening recommended. An ultra-nourishing night cream that restores lost moisture and plumpness to hard-working skin with cell-renewing Retinol and deeply hydrating Hyaluronic Acid. hydration & detoxification ACCELERATED AGEING CAUSED BY SLEEP DEPRIVATION OVER 5 YEARS NATURAL AGEING OVER 5 YEARS