Third Wave Fashion // JANUARY 2014 // THE CONTENT + COMMERCE ISSUE | Page 4

editor’s letter WELCOME TO 2014 We’re so glad to have you with us as we start what promises to be the most exciting year in fashion tech to date. As part of our roundup of 2013, make sure to check out our infographic of all fashion tech funding for the year on page 36. You may be surprised by who took home top dollar! In this issue, we tackle one of the most important new opportunities in business: the merging of content and commerce. With websites publishing print magazines and newspapers building online stores, one things is clear: the only way to win at content is to have some hand in selling things. We dive in deep to take a look at who’s doing it well, what ideas are working, and what tools can make the process easier. We even start to imagine what the magazine of the future might look like. XO, & THE THIRD WAVE FASHION TEAM LIZA