Third Wave Fashion // JANUARY 2014 // THE CONTENT + COMMERCE ISSUE | Page 29

SPECIAL FEATURE
// CONTENT & COMMERCE

SHOPSENSE // One of the top choices for
affiliate marketing in the fashion industry,
ShopSense (owned by POPSugar) uses ad
units, widgets, and API’s. Criticized for a
lack of analytics, some users have turned
to link shorteners when using the platform.
The program is one of PPC (Pay Per Click),
so it’s best for high-traffic, low salesgenerating sites.

Want to try
affiliate marketing?
- Get inspired by these sites.

SKIMLINKS // Based in London, Skimlinks is
a very popular option as well. Known for
it’s ease of use, the company boasts access
to 18,000 affiliate programs.
REWARD STYLE // Another very popular
option is Reward Style. The company has
good analytics, and is known for working
with Pinterest. They are a pay-per-sale
program, paying out when your user
makes an actual purchase – so it’s best for
sites that really know that their users are in
a shopping mood.

Other affiliate programs include Beso, ShareASale, Affiliate Window, and Rakuten LinkShare.
For general products and books, Amazon Affiliate can be a good choice. (And, as we all know,
they’re making a fashion play as well.) Google recently shut down it’s own affiliate network.
(For more info about affiliate marketing, read “The Affiliate Model: 4 Platforms to Know” on our blog.)
// 27