Third Wave Fashion // JANUARY 2014 // THE CONTENT + COMMERCE ISSUE | Page 16

THE WORLD AROUND US
MARKETING

WIRED GETS INTERACTIVE WITH MOTO X
e tech magazine took interactive ads to a new level with their
January issue. Featuring a plexiglass page with a customizable
MOTO X phone, the ad allows readers to change the color of the
phone between 11 color options. ough there were only 150,000
copies made, it’s exciting to see print push the limit of interaction.
ENGADGET

BEAUTIFUL PRODUCTS SHOULD LOOK BEAUTIFUL

WHAT COLOR IS THAT

Product photography can be time consuming, but StyleShoots
debuted their horizontal, vertical and magic mannequin, to create
beautiful images for ecommerce sites. By combining professional
camera equipment and easy-to-use iPad controls, the system allows
small businesses to develop product pages that look as good as if
they were outsourced. STYLESHOOTS

ere’s no substitute for beautiful colors, and SwatchMate
understands that. Recreating color that is inspiring was next to
impossible because cameras capture ambient light that washes out
and lightens colors, but this one touch device steals color directly
from the objects you touch it to. e SwatchMate is bluetooth
enabled and saves the color in three formats, making it possible to
take home colors from anywhere. FAST COMPANY

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