Third Party Reports Kambi NFL Report Final | Page 9
24% 4%
13% 7%
18% 54%
11% 18%
11% 6%
4% <1%
Data collected across the NFL Kambi Network – NFL SEASON 18/19
Only 18% of bettors bet on all major professional
US leagues and produce 54% handle, but one quarter
of US bettors back NFL and no other big league.
The value of cross-sell