Third Party Reports Kambi NFL Report Final | Page 8

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Driving Handle
Proportion of all bettors active in each league
Contribution of overall handle from league bettors
Total
NFL
90%
NBA
98%
49%
MLB
84%
48%
NHL
83%
30%
63%
9/10 US player made at least one wager on the NFL, this pool
of bettors produced 98% of overall handle suggesting the league
attracts both regular and casual bettors. Whereas both the
NBA and MLB have less than 50% of bettors, yet produce closer
to over 80% of overall handle.
US bettors Proportion (out of all active bettors during the period) who placed at least one bet on the league Overall handle from each group
Data collected across the NFL Kambi Network – NFL SEASON 18/19