Third Party Reports Kambi NFL Report Final | Page 6

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Getting bettors through the door
NFL 47%
MLB 18%
NCAA 14%
NBA 6%
NHL 2%
Other 17%
Proportion of first US coupons featuring each league
The NFL is key to getting bettors
through the door, with almost
half of all bettors placing their
first wager on the NFL.
Data collected across the NFL Kambi Network – NFL SEASON 18/19
17% of all US bettors
placed their first wager
on a sport other than a
top five US leagues.