Third Party Reports Kambi NFL Report Final | Page 31

Many. Dolphins upset against Patriots, with some great trickery in the dying seconds, of course. New quarterbacks like Mahomes and Mayfield had many great and promising plays. The conference finals, where both games went to overtime and the referees played significant roles. Chiefs@Rams in Week 11, in a game that ended 54-51! 6 Why is a clean UX important? a) What’s surprised you about them? “They are who we thought they were!” We knew they loved sports and they clearly love betting. They like betting on favorites and they like the ‘hot teams’. b) What have you learnt about the US player that we intend to change/improve for next time? US players like to play season bets, both before and during the season. We had a solid offering, but have ambitions to expand it further for the next season. In-game betting has really caught on, and with instant betting being very popular we’d like to add more options for that. First and foremost, we want to focus on adding interesting bet offers. It’s easy to add model generated offers, but we believe the players are looking mainly for offers challenging their analytics and thought processes. It is a lot about trust. Legal sportsbetting is a new thing for many Americans, it is important that it’s easy to find bet offers and understand them. With several hundred bet offers, players should be able to quickly navigate to the offers they are interested in, whether it’s the main lines, player props or game specials. 7 With Kambi now active in the US, and US players now having access to a legal sportsbook: 5 Memorable moments?