Third Party Reports Kambi NFL Report Final | Page 31
Many. Dolphins upset against Patriots,
with some great trickery in the dying seconds,
of course. New quarterbacks like Mahomes
and Mayfield had many great and promising
plays. The conference finals, where both
games went to overtime and the referees
played significant roles. Chiefs@Rams in
Week 11, in a game that ended 54-51!
6 Why is a clean UX important?
a) What’s surprised you about them?
“They are who we thought they were!”
We knew they loved sports and they clearly
love betting. They like betting on favorites
and they like the ‘hot teams’.
b) What have you learnt about the US
player that we intend to change/improve
for next time?
US players like to play season bets, both before
and during the season. We had a solid offering,
but have ambitions to expand it further for
the next season. In-game betting has really
caught on, and with instant betting being very
popular we’d like to add more options for that.
First and foremost, we want to focus on adding
interesting bet offers. It’s easy to add model
generated offers, but we believe the players
are looking mainly for offers challenging their
analytics and thought processes.
It is a lot about trust. Legal sportsbetting is a
new thing for many Americans, it is important
that it’s easy to find bet offers and understand
them. With several hundred bet offers, players
should be able to quickly navigate to the offers
they are interested in, whether it’s the main
lines, player props or game specials.
7 With Kambi now active
in the US, and US players now
having access to
a legal sportsbook:
5 Memorable moments?