Third Party Reports Emailage Whitepaper | Page 6

10 Online Gambling Survey Report 11 Online Gambling Survey Report Methods to detect fraud At the same time, improved authentication processes can go a long way towards discouraging fraudsters from setting up multiple new accounts to engage in bonus abuse. Now that we have a good understanding of where and how fraud is occurring in the industry let’s take a look at how operators are attempting to detect and reduce fraud. With the additional layer of security that 3D Secure 2.0 is adding, more personal information will be required by fraudsters in order for them to be able to abuse the bonus system. This will not only make it harder for fraudsters to successfully set up new accounts, it will dissuade customers from handing over the additional information required for the authentication process for money. After all, no one wants to surrender too much of their personal data. As a result, we’ll witness fewer instances of bonus abuse. Which of the following methods do you rely on/mainly use to detect fraudulent transactions? 53% ID verification tools 50% Manual review 40% Multi-layered approach 40% Player betting history 37% Email risk/verification tools 30% 3D Secure 27% Device ID Slightly fewer than one in three online gambling operators are ready for 3D Secure At first glance, the results look clear: ID verification tools are in place. However, only just over a third of operators are using email verification tools. This is troubling, since emails are the gateways to digital identity and are rigorous data points when verifying a user’s authenticity. Even worse, half of operators are still using costly and inaccurate manual review systems to detect fraud. Challenges in fraud management What are the top three challenges facing fraud management in igaming? 54% Regulatory/rule changes 50% Customer friction/dropout 40% Gaps in fraud tools 40% Identifying emerging fraud 37% Managing omnichannel fraud 30% Updating fraud risk models 27% Lack of internal expertise 27% Lack of internal resources Lastly, just under a third of respondents say they are already using 3D Secure technology. This process was created to help establish more trust between customers and merchants, not just helping to reassure users they are protected from account takeover and CNP fraud but to safeguard gambling operators from bonus abuse. The fact so few operators are using 3D Secure could be a contributing factor in why the industry is rife with bonus abuse as well as account takeover. Future changes to regulations are a key worry for online gambling operators While operators are hesitant to add friction to the customer journey, it is important they consider the benefits. In some ways 3D Secure will tell your customers that you trust them and are looking out for them by offering another added layer of protection in case their account is compromised. To us, this shows fraud solutions in the marketplace still aren’t delivering on solving the issues around customer friction, aren’t adaptable when it comes to identifying fraud and do not respond quickly enough to regulatory changes. On top of selecting the right fraud solution, operators face a growing number of challenges when trying to make all the pieces fit together. When asked, our trusted partners revealed that the biggest challenges facing their businesses are customer friction/dropout (50%), being able to identify emerging fraud attacks (40%) and regulatory changes (54%).