Think Freedom 2015 - 2020 Think Freedom 2015 - 2020 catalogue online | Page 25

Installation of the project Think Freedom composed of
THOUSANDS of sculptures will be presented in over 30 cities with the unique goal of uniting the concept of
freedom in the today and the tomorrow , new ideas and contemporary art , while branding each city as the city of cultural innovation .
Live !
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OPENING CEREMONY LIVE CAST
each opening ceremony will be broadcast on FB live reaching new audience and inviting new interactions and participation .
CREATIVE DOCUMENTARY
in duration of 60 - 75 minutes creative documentary Think Freedom expands on the project audience and extends the life of the project long past the installations . It also assures the project sustainability and project reach by online broadcast of the trailer , online broadcast of the excerpts , and broadcast of the full film after its premiere . At this time all project participant contributions will be published . Creative documentary Think
Freedom will premiere in New York in 2019 - 2020 .
YOUTUBE CHANNEL
each installation is recorded in HD . These video provide moving images of the installation itself , video interviews conducted during the installation with local community leaders , and video of the opening reception . All video are uploaded on Think
Freedom Youtube channel .
INTERACTIVE ONLINE COMMUNITY
social media campaign provides visibility and reach to the target audience but also builds a community around the project truly connecting all those participating in the project and those who have visited one or more installations .
SOCIAL MEDIA
social media campaign includes Facebook Page , Twitter and Instagram with
# thinkfreedom . During the installations FB campaign includes added value to reach target audience . This campaign is connected to the web platform www . think-freedom . com
WEB PLATFORM
dynamic web platform with multi media content and modern design provides information about the project , the history of the project , and the future exhibitions scheduled as well as the artist biography and press clippings . Interviews and messages from all current host cities are presented as well as an invitation to contribute to the project through visitor ’ s own ideas and thoughts .
NEW COMMUNICATION CHANNELS AND
DIGITAL MARKETING

THINK FREEDOM COMMUNICATION AND PR STRATEGY

57 %
THINK FREEDOM NORTH AMERICA
Project will travel to Los Angeles , Chicago , Miami , and New York City in 2019 - 2020 . In New York it will be presented at the Daag Hammerskjold Plaza on 47th Street between 1st and 2nd Avenues , overlooking the
15,2 United Nations Plaza .
THINK FREEDOM EUROPE
Project originated in Sarajevo at the Sarajevo
City Hall . In 2015 - 2018 it is traveling to Novi Sad , Banja
Luka , Ljubljana , Split , Podgorica , Skopje , Berlin ,
Budapest , Vienna , Brussels , Copenhagen ,
Lisbon , Paris , and Barcelona . Plans are developed for St . Petersburg , Oslo , and Istanbul .
THINK FREEDOM LATIN AMERICA
Project will travel to Quito ,
Lima , and Buenos Aires in 2018 - 2019 . In Ecuador it will be presented in partnership with the city of Quito .
THINK FREEDOM is supported by the International Association of Peace Messenger Cities as the project that will build greater relationships between its cities and its people through arts and culture . It is inviting all its member cities to be project hosts .
OUR VISION
Employ cultural innovation to its full capacity creating an environment for young people to think and live outside of borders and limitations and generate the endurance of freedom and creative expression as a viable path to a better future for the entire planet .
Each new Think Freedom presentation requires local project partners . In each host city we work in close partnership with local authorities , local cultural institutions , youth organizations , NGO sector , and community groups .
PROJECT PARTNERS
PROJECT STAKEHOLDERS
Project is based on local community involvement and interaction . In each host city the installation is designed in cooperation with local design and architecture college students . Local artists participate in installation presentation . Community leaders are invited to speak about their ideas of freedom and what it means to them for the footage to be included in the final creative documentary .
THINK FREEDOM AFRICA
Project will travel to Alexandria , Egypt and
Johannesburg , South Africa in 2018 - 2019 .
THINK FREEDOM ASIA
Project will travel to Beijing , Hong Kong , and Hiroshima in 2018 - 2019 .
City of Sarajevo has recognized THINK FREEDOM as a project that unites young people all throughout the world as the largest study of attitudes and ideas of new generations - a platform supporting new dialogue , interaction , and diverse aspects of their lives in the new millennium . Sarajevo has invited all its sister and friendship cities to be project hosts .
OUR MISSION Connect young OUR GOAL New generations people , communities , and cities through accepting contemporary forms of contemporary culture and art creation creative expression and culture as a while breaking down walls and borders means to generate diverse dialogue and around us finding art as the vehicle of global communication through this open platform of the new millennium . positive social impact .
OUR MESSAGE

THINK FREEDOM

Project unites high school students through series of discussions about freedom and art . They join the project by writing about their ideas of freedom and their future . These messages are then presented on the installation in their and each host new city .
PROJECT PARTICIPANTS
PROJECT AUDIENCE
Project connects cities through audience interaction . As a public art project its audience are city inhabitants and visitors .
They interact with the installation through self publishing of the installation images and by leaving their own thoughts written on banners together with messages of the audience members who had visited the installation before and after them .
THINK FREEDOM AUSTRALIA
Project will travel to Australia in 2018 - 2019 .
25 %
TARGET AUDIENCE AGE GROUPS
20 % 20 % 20 %
15 %
13-17 18-24 25-39 40-54 55 +
The project joins cities by gathering over 10 000 messages of young people , asking over 600 community leaders in each host city for their ideas and
guidance , and reaching over 30 000 000 audience members … from Sarajevo City Hall to Daag Hammerskjold Plaza in New York .
OPENING CEREMONY
ceremony involves dignitaries from the local community , including officials , community leaders , members of community groups , all project participants , sponsors and partners , and local cultural enthusiasts . According to our experience so far 200 - 300 guests attend the opening ceremony . Each installation invites local artists to collaborate on the installation and thus the audience is expanded by their supporters as well .
CREATIVE DOCUMENTARY
directed by an award winning director Ahmed Imamovic , the project will be documented in a creative documentary form . This film will also study the concept and idea of freedom in contemporary culture , thinking , and everyday life through series of narratives written by regional writers and screen writers , abstracts by project artists and all written contributions .
PRINT
artist interviews and articles are published in local and national daily newspaper and magazines . Project description and announcement is also published in local event magazines and newspapers .
OUTDOOR
project outdoor campaign includes two large banners that invite audience for direct project interaction by writing their own thoughts . Large street banners are positioned in each host city .
TV AND RADIO
project artists give interviews in each host city to local and national TV channels and Radio stations . These interviews are scheduled both prior and during the installation . Project trailer is intended for TV ads as an announcement of the project on local TV stations .
PRESS CONFERENCE
each project installation will hold one press conference prior to the opening ceremony with project artist and partners in order to present the information to the media regarding the project mission and goals , information about project participants and partners .
ONE ON ONE MARKETING
through series of talks , project artist informs possible project partners and participants about the project ideas and activities building project audience and project community multiplying this audience in one on one communication .
TRADITIONAL COMMUNICATION CHANNELS AND PUBLIC RELATIONS