COOLER
MASTER
E
very year one has to keep
writing just how impressive the
messaging has been from Cooler
Master, but this year there was less
talking and more showing. I have to
admit that I was absolutely blown away
by what Cooler Master has managed
in the last two years or perhaps three
since the company re-invented itself.
The products speak volumes and
there’s a level of quality which was
previously absent in what they make
and in how they promote it.
For instance, the MIJ TITANIUM
rated PSU is undoubtedly going to be
the best consumer level PSU ever
made. It had better be as well at a cool
$999 (at least the time of writing). Still
not in full production but definitely
one for the ultra-high-end which is a
place where Cooler Master previously
struggled.
It’s exciting to see that they have
clearly arrived at this new space and
now it will be up to the products to
speak and perform in a way which
their previous efforts could not. I can’t
tell you details about the products so
you’ll have to enjoy the pictures, but
rest assured that it all looked and
felt the part. Rarely has it happened
before where one sees a Cooler
Master product and “instant want” is
the immediate thought or sentiment,
especially at Computex. Cooler Master
pulled it off though and just about
everything on show including some
incredible case mods made for a booth
that was not only more focused than
previous years but proved to me at
least that Cooler Master is here to stay
and perhaps back in a way that nobody
could have envisioned. Impressive and
convincing.
If I was not a fan before, I certainly
am now and definitely looking forward
to seeing as many of these products in
retail outlets as possible.
The OverClocker Computex Supplement | 2017