82 THE WORLD OF HOSPITALITY
HOTELCHAMP
Direct Bookings on Autopilot
Hotel
“Today’s hotel websites provide the same
static experience for every visitor, which is
bizarre given how different guests and their
preferences are,” says Kristian Valk, CEO of
Hotelchamp.
on a website in a scalable and meaningful way,”
says Valk.
“The truth is, only A.I. can deliver a truly
adaptive website experience tailored to every
Autopilot applies this knowledge against a
range of factors; including real-time data from
a hotel’s website, GDPR-compliant visitor
insights and behaviour, and best practices from
amongst Hotelchamp’s thousands of hotels.
single website visitor. One that brings the right
Hotelchamp is set to change that with
the introduction of Autopilot, an artificial
intelligence engine trained to recognise and
personalise the experience of every visitor to a
hotel’s website.
information, interaction or offer, to the right
person, and at the right time.”
Hotelchamp’s Autopilot is not a chatbot
or ‘digital concierge’ – it customises static
hotel websites using a range of marketing
Hotels already spend huge amounts of time
and money on guest personalisation – from
email campaigns and communication, to
advertising and loyalty programs. But most
if not all these efforts are funnelled to static,
one-size-fits-all websites.
techniques and tools. With a seamless
integration, the result is a living, responsive
and personalised experience, guiding guests
“We developed Autopilot to make it easy, not
just for hoteliers, but also for guests to see
the best information on the website. Autopilot
makes direct bookings smarter – not harder,”
says Valk.
through the entire direct booking process
depending on their characteristics and needs.
Hotelchamp’s data science team developed
“Personalisation is already the standard that
guests have come to expect from hotels. The
challenge has always been how to deliver that
Whilst this may sound complicated, all the
hotelier needs to do to activate Autopilot is
literally flick a single switch.
Autopilot using years of data and hundreds
of millions of A/B test impressions on what
exactly convinces guests to book direct.
WEBSITE: https://www.hotelchamp.com/autopilot/
“We believe that with this type of technology
now available to the hotel industry, hoteliers
can bridge the gap between the online
experience and the personal service hotels are
famous for – a website that knows what guests
are looking for, even before they do.”