The World of Hospitality Issue 30 2018 | Page 86

Improving profitability and employee satisfaction in the hotel industry Thomas Greenall, Commercial Director at Bespoke Hotels, discusses the challenges the hotel industry faces, and his strategy to create more efficiency and improve employee satisfaction. UK-wide hotel operation Since we manage about 50 hotels of varying shapes and sizes across the UK, it is important for us to keep an eye on the bottom line. In total, we manage around 5,000 employees, which is tough to do with Excel or pen and paper, which is sadly very prevalent in the hospitality industry. The software we use, Planday, has helped us cut down on admin time and cost through automation. Our HR manager used to spend about 5 hours weekly on rota creation, with Planday in place he can do it in a few clicks within minutes. We need to move with the times — using Excel and printouts no longer cuts it! Tracking time and attendance For our Victory House location, as an example, we were after a time and attendance tool due to the size of the operation — the hotel part alone consists of 86 bedrooms. Since we’ve implemented Planday, it’s gone fantastically, and has inspired us to scale the system out to another location, One Leicester Square. The challenge of rising costs and staff efficiency A big problem for us is rising costs, especially payroll. We want to empower people to become better at their jobs, while also becoming more productive. Finding good staff is increasingly difficult, so we want to give them as high quality training as possible in order to motivate and retain them. Payroll visibility and cutting admin time At our White Horse location, we use online software to solve the very real business problem of payroll costs. We have a lot of casual staff, so we need to give them a good experience while controlling the cost of labour. What I really appreciate is the Punch Clock, which we have set up using the geolocation feature. The staff can simply clock in and out with their smartphone, making life easier for everyone. It’s very important to me that they have a good work-experience with us, and adding this level of flexibility has contributed greatly. We need to move with the times — using Excel and printouts no longer cuts it! Thomas Greenall Commercial Director, Bespoke Hotels