The World of Hospitality Issue 30 2018 | Page 70

68 THE WORLD OF HOSPITALITY EQUIPHOTEL EquipHotel 2018: more than a trade show, it’s an experience Show A landmark French event for the hospitality Actively supported by the best architects and business, EquipHotel Paris has been providing experts, EquipHotel offers a vibrant stage unique technical solutions and opportunities to new products, innovations and industry to accelerate business growth in the industry trends. Bringing together hotel and restaurant for over 50 years. With more than 105,000 professionals, Equip Hotel aims to offer a professionals, 1600 exhibitors and 133 100% immersive design experience through countries represented, it has become an the profusion of styled “labs” created by important playground for developing the latest architects, interior designers, atmospherists innovations in the hotel and restaurant sector. and other stylists.   The show also gives leading Once a generalist trade show, it is now chefs free rein to show off their talents at the multi-specialist, providing visitors with an cordon bleu restaurant and during cookery inspirational and interactive experience. contests. This and more, to be experienced in a Because there is no one, single fashion trend in real-life ephemeral establishment: STUDIO18. the hotel and restaurant sector, the show will Set up on a new, supersized scale, this space exclusively showcase multiple trends based is designed to be inspirational and inclusive, around 5 main sectors: Restauration, Design, where the visitor-spectator becomes an actor; Well-being, Technology and Services. From living an exclusive experience by interacting furniture and interiors, kitchen equipment with the setting presented. and food products, to spas, bathrooms and technology innovations, visitors will have Other brand-new exclusive highlights access to a 360° product range. With over include Casa de Luz, a motionless journey 1,600 French and international exhibitors on imagined by Sandrine Alouf & Thierry Virvaire; show, EquipHotel provides solutions to develop the Signature Space, with its dreamlike set business, build customer loyalty and meet the design signed by Alnoor & Eric Lentulo of needs of markets both in France and abroad. Etendart Studio; the Wellness Centre and its spellbinding design by Didier Knoll & Elodie This upcoming edition will take the form Goddard; the Cozy Lazy and it’s rule-breaking of multi-faceted inspiration laboratory, to room designed by Fabrice Knoll and also the provide a greater experiential experience, with Interior Design Centre  a real, interactive a focus on a stronger than ever Design Hub. marketplace. WEBSITE: www.equiphotel.com EquipHotel takes place from 11-15th November 2018, at the exhibition space at Porte de Versailles, Paris.