SWISSôTEL
AccorHotels, we are delighted to introduce
Swissôtel in the UAE. With the opening of
Swissôtel Al Ghurair & Swissôtel Living, we
are confident that this luxury international
brand with its unique service offering will
contribute to the property’s success.”
“The Swissôtel brand values of sustainability,
vitality and quality resonate strongly with Al
Ghurair. The partnership with Swissôtel is just
one part of our many initiatives to reposition
and enhance our real estate portfolio; the Al
Ghurair Centre has m any exciting new brands
coming as well as the 58 projects currently
under development”, Al Ghurair concluded.
Al Ghurair are delighted to welcome seasoned
Swissôtel stalwart, Emiel Van Dijk, to head
the property. Emiel spent over 15 years in
numerous leadership roles within Swissôtel
Hotels & Resorts and joins Swissôtel Al
THE WORLD OF HOSPiTALiTy 53
Ghurair after 4 years in Swissôtel The
Bosphorus, where he was instrumental in
ensuring the successful operation of the 566
room hotel situated in the center of Istanbul.
The newly appointed General Manager, Van
Dijk, said: “With the opening of Swissôtel
Al Ghurair and Swissôtel Living, the first
phase of an extensive refurbishment process
to launch our award-winning brand in the
UAE is complete. Swissôtel shares a clear