The World of Hospitality Issue 26 2018 | Page 53

SWISSôTEL AccorHotels, we are delighted to introduce Swissôtel in the UAE. With the opening of Swissôtel Al Ghurair & Swissôtel Living, we are confident that this luxury international brand with its unique service offering will contribute to the property’s success.” “The Swissôtel brand values of sustainability, vitality and quality resonate strongly with Al Ghurair. The partnership with Swissôtel is just one part of our many initiatives to reposition and enhance our real estate portfolio; the Al Ghurair Centre has m any exciting new brands coming as well as the 58 projects currently under development”, Al Ghurair concluded. Al Ghurair are delighted to welcome seasoned Swissôtel stalwart, Emiel Van Dijk, to head the property. Emiel spent over 15 years in numerous leadership roles within Swissôtel Hotels & Resorts and joins Swissôtel Al THE WORLD OF HOSPiTALiTy 53 Ghurair after 4 years in Swissôtel The Bosphorus, where he was instrumental in ensuring the successful operation of the 566 room hotel situated in the center of Istanbul. The newly appointed General Manager, Van Dijk, said: “With the opening of Swissôtel Al Ghurair and Swissôtel Living, the first phase of an extensive refurbishment process to launch our award-winning brand in the UAE is complete. Swissôtel shares a clear