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the World Of Hospitality
Melt Design Hub
Melt Design Hub Creates Unique
‘Third Space’ Between Home & Work
Melt Design Hub is creating a unique model for a
one-of-a-kind lifestyle club in London, opening in
March 2018.
Located in Notting Hill, ‘Cloud Twelve Club’ offers a
retreat for like-minded friends and families to share
experiences, treat one another, and escape from the
bustle of daily city life. The club is an exclusive space,
situated discretely within a mews, a location that
formerly housed the Museum of Brands on Colville
Mews.
‘Cloud Twelve Club’ extends over three floors and
1000sqm to offer customers a holistic spa, premium
beauty therapies by Aromatherapy Associates and
a state of the art alternative medicine clinic as well
as children’s indoor playground and state of the art
learning and development programmes. Award-
winning chef, Stu Henshall, founder of The Alternative
Kitchen, will be overseeing the menus of the
accompanying organic, vegan brasserie.
Due to the very specific nature of the many individual
elements that make up the project, the building
comprises five integrated, but different, environments
within one building – providing a considerable
design challenge. Melt Design Hub have responded
positively to the spatial complexities of the existing
building and the demands of the brief by creating a
‘Swiss watch’ effect plan, where each area works closely
but harmoniously with another. Internally, the spaces
have been designed to offer the feeling of escape and
a getaway, providing parents and carers with support
and relaxation and offering children inspiring and safe
places to learn through play and imagination.
Melt Design Hub have brought these complex and
carefully planned elements together by creating spaces
which act a as journey through a series of scenes or
experiences. Many are inspired by the client’s travels
and utilise a broad range of materials from hand
carved, bespoke timber and stone from Bali, gold leaf
Italian mosaic to abstract Hanami patterns from Japan.
Website: www.meltdesignhub.com
Melt Design Hub’s Design Director, Asif Iqbal,
said: "We are very passionate and committed to
the Cloud 12 vision. It’s innovative, brave and has
genuine integrity. It has been exciting and challenging
combining the seemingly disparate functions of
the brief into one place - crèche, play space and spa.
However, through lots of discussions with our client,
careful development of the design and rigorous testing
of ideas, we feel we have created a synergistic and
seamless environment that will set a new benchmark
for the design of members clubs."
The Notting Hill site, opening in March 2018, will be
the first in line for a series of global concept openings.