The World of Hospitality Issue 24 2017 | Page 10

At The Heart Of Design: Dulux Trade Unveils Its Highly Anticipated Colour Of The Year And Trend Predictions For 2018 The UK’s leading paint brand Dulux Trade has unveiled its annual Colour of the Year: Heart Wood, a warm neutral, with a hint of heather. The colour has been revealed alongside key colour predictions for 2018 as part of the brand’s industry-acclaimed trend forecast, ColourFutures TM , now in its 15th year. Every year, Dulux Trade’s parent company AkzoNobel brings together a panel of international experts from various disciplines of design to develop ColourFutures™, the brand’s industry-acclaimed trend analysis and forecast. The team scours the globe to discover emerging trends and insights and identifies how they impact the way we live. The findings result in the selection of the Colour of the Year and key colour palettes that subsequently present specifiers, from architects to interior designers, with a collection of aspirational colour schemes that can be applied to both residential and commercial projects. This year, acclaimed architect, interior designer and TV personality Oliver Heath was part of the panel, which is based at AkzoNobel’s Global Aesthetic Centre in the Netherlands. Oliver was key in ensuring that all the subtleties of the industry’s specification ne