24
the World Of Hospitality
100% Design
Leading international brands
to show at 100% Design,
the cornerstone event of
London Design Festival
New product launches from hundreds of exhibitors
across Workplace, Interiors, Kitchens & Bathrooms,
Design & Build and Emerging Brands
Leading design journalist Max Fraser appointed
Content Editor, producing features and installations
inspired by theme, Elements
More than 27,000 industry professionals with
combined spending power of £3.9 billion
100% Design, the UK’s largest trade show for
architects and designers, returns to Olympia, London
from 20-23 September for its 23rd edition. The show
welcomes hundreds of exhibitors and more than
27,000 visitors to the burgeoning design district of
West Kensington over four days as the cornerstone
event of the London Design Festival, helping to
foster relationships between some of the world’s
biggest architects, designers, specifiers, retailers and
developers.
Each year 100% Design adopts a theme, which
is reflected across its installations, features, talks
programmes and show design. Overseeing the
implementation of the theme across these areas is
newly appointed Content Editor, leading design
journalist Max Fraser. For the 2017 edition this is
Elements, which considers everything from the
fundamentals of design to the component parts that
make up a product, the materials used to the stories
and processes of development.
The show’s ‘Talks with 100% Design’ presents an
agenda-setting programme exploring trends in
contemporary practice as well as the future of design,