Many venues now market their dining offer as a stand-alone
destination, and we are often asked by clients;
ABDA
‘WHAT IS THE KEY TO CREATING A GREAT CUSTOMER
EXPERIENCE WITHIN MY RESTAURANT OR CAFÉ SPACE?’
Creative Design & Build
In our approach to design and installation projects, we
recommend thorough consideration of the following areas,
to create a space that is both commercially viable and
attractive to customers:
DEFINE YOUR VISION AMBIENCE
Before you proceed in planning your interior design project, This isn’t just about the visual appeal of a space but also how it
consider what you want your space to be. Develop an audience feels. A happy and loyal customer will feel engaged with their
demographic which will detail their tastes, preferences and surroundings, whilst gaining a real sense of your personality.
behaviours. These ideas sit at the heart of our design processes.
FLEXIBILITY INVEST IN OPERATIONS
Flexibility is an absolute must, across not only your menu or It is natural to want to devote a large portion of your restaurant or
service style, but also how the space is used. If you have only one café budget to front of house, because that’s what’s on show to
area to plan, be mindful that you can’t be everything to everyone customers. However, the back of house operation is of equal
at any one time. However, by carefully zoning your restaurant, importance. The kitchen sits at the heart of every catering facility,
café or bar in a subtle manner, you can accommodate a varied irrespective of your menu. Your kitchen must be fully geared
audience throughout the day. towards operational effectiveness, in order to ensure quality of
food and service and ultimately, customer experience.
ABDA Creative Design & Build delivers interior design and installation projects for both front of house and
back of house spaces in bars, restaurants, hotels and entertainment venues across the UK. To discuss your
next hospitality design project, feel free to drop us a line; +44 (0)1604 770686.