The World Of Hospitality Issue 18 2016 - Page 32

32 the World Of Hospitality Le Méridien Hotels & Resorts Le Meridien Crown Jewel Shines In The City Of Light: Brand Reintroduces Its First-Ever Hotel To Paris After Multi-Million Euro Renovation Mid-century Modern Meets Parisian Chic at Le Méridien Etoile with Reimagined Upscale Guestrooms, Signature Le Méridien Hub and Legendary Jazz Club PARIS, FR From the birthplace of the brand, Le Méridien Hotels & Resorts – part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) – today marked a milestone as its first-ever hotel and celebrated flagship in Paris revealed the completion of its multi-million euro renovation. Following the hotel’s transformation, Le Méridien Etoile now boasts reimagined guestrooms, suites and the transformation of the hotel’s public spaces, including the legendary Jazz Club Etoile and brand’s signature lobby concept: Le Méridien Hub. “With a stronger and more globally diverse portfolio than ever before, Le Méridien has hit its stride with guests and locals as well as owners and developers around the world,” said Brian Povinelli, Global Brand Leader, Le Méridien Hotels & Resorts. “We are delighted to have the crown jewel of our brand shining brightly once more in the City of Light, as Le Méridien returns to its roots with distinctive design and bold Destination Unlocked positioning.” Located in the 17th arrondissement, anchored by Arc de Triomphe and the Champs Elysées, Le Méridien Etoile is the largest hotel in central Paris. The redesign of the hotel’s rooms was led by French interior architect Jean-Philippe Nuel, while London-based firm Michaelis Boyd restyled all the public areas;