The World Of Hospitality Issue 18 2016 - Page 17

the sleep event Awaken your imagination An event highlight, the Sleep Set competition sees WOW Architects from Singapore and Mitsui Designtec from Tokyo join London-based teams Gensler, Studio Proof and Aukett Swanke, each designing a guestroom for a different sociodemographic tribe in partnership with contractors and suppliers who will transform these concepts into built bedrooms. Each team will present their ideas to a panel of judges during a conference session on the second day, with the winner announced that afternoon. This year’s 2016 “Sleep Experience” bar and the event social hotspot is designed by Superfutures in collaboration with visual artist Tupac Martir and food conceptualists Studio Appetit, and promises a sensory journey in which the bar’s design will further analyse the five tribes interpreted in the neighbouring Sleep Set bedrooms. Website: the World Of Hospitality 17 Register for a complimentary pass to Sleep and find out more about the conference and exhibition, Sleep Sets and “Sleep Experience” Bar at