The World of Hospitality Issue 17 2016 | Page 14

14 industry news the World Of Hospitality Cafes Novell UK Coffee today is part of our culture and to be enjoyed on so many different occasions – whether it’s having a social chat, or at work, during a business meeting, whilst having a rest, reading the morning paper, grabbing a cup whilst travelling and certainly to linger over on holiday – whenever, a cup of coffee seems to suit the occasion. One thing is certain though – a bed cup of coffee makes a bad occasion! Tasting is very personal and it’s an important decision to make as a restauranteur or coffee shop owner as to what you offer your clientele. It is also an opportunity to educate customers with the many varieties and varying quality of coffee’s now available in the UK. As more and more people become coffee enthusiasts, so restaurants are having to be more discerning about the coffee they offer to finish off the meal. Since 1958 Cafes Novell have been seducing the senses of millions of Spanish people with their continued pursuit of ‘The Perfect Cup’ of espresso which is currently enjoyed by over 500,000 people daily around the world and increasing. In 2011 Cafes Novell embarked on a global expansion drive. The first choice for expansion was Italy where they opened in Milan and Rome. This may not be the first choice for a coffee company to embark on global expansion but with an exquisite product Novell were ready to take on the Italians on home turf! Since the continued success in Italy, Novell quickly followed with expansion into Hong Kong, China, USA, and Cafes Novell UK opened its doors for business in April 2015 with their first client, a Bakery chain in London. Now 16 months on and Cafes Novell UK now boasts over 100 clients in the UK including Aquariums, Visitor attractions, Hotels, Restaurants and many Coffee shops along with a few Football Clubs for good measure! Earlier this year at Hotelympia Novell launched their bio-degradable Nespresso compatible capsules initially focusing on the Hotel sector enabling hotels to provide premium coffee in an eco-friendly capsules enabling Cafes Novell UK to be a complete hotel coffee provider from machines through to beans and capsules. In the last month Cafes Novell have launched their e-commerce site 4 weeks ago with the primarily aim of targeting the home market for Nespresso compatible capsule sales which has proved a success with over 2500 visitors to the site (www.novellcoffee.co.uk) in the last 4 weeks since launch. This site sits along side www.cafesnovell.co.uk were more information can be Website: www.cafesnovell.co.uk | found about the company which is growing. Phil White, Managing Director of Cafes Novell UK confirms they have exciting times ahead in 2016/17 as the team embark on a push for growth across the UK following the commitment of additional investment to aid him with his aspirations for the business. Something that one of Spain’s largest coffee roasters also now how firmly in their sights, bringing premium quality coffee and service to the UK market and to support the team at Cafes Novell UK to become a major force in the UK coffee market in the coming years. To contact Novell to establish how they can help in your business please contact either Phil White – Managing Director for the UK or Xavi Mas – National Account Manager. 01937 845584 or visit www.cafesnovell.co.uk TEL: 01937 845584