The World of Hospitality Issue 14 2016 | Page 74

74 the World Of Hospitality Joseph Phelps Vineyards Joseph Phelps Vineyards For the creation of a new hospitality and visitor experience at Joseph Phelps Vineyards, the architects worked within the two-story volume of the original winemaking facility, designed in 1973 by architect John Marsh Davis. Davis’ work celebrated the poetics of wood construction; the architects have used this as a springboard in the design of new interior spaces, with the ultimate goal of a cohesive, integrated whole. The project is situated almost entirely within the original building, and the Phelps family wished to preserve existing finishes as much as possible. The majority of the building’s interior was removed, and a new seismic upgrade and additional interior floor added without removing the original exterior materiality. A new guest path leads to the original entry trellis, allowing visitors to experience for the first time the full drama of this masterpiece connecting the hillside site to views over the estate. Inside, BCV created several different tasting experiences for guests that vary in scale and mood. Through the reception area, the Great Hall has been completely transformed from its former use as the winery’s fermentation cellar.