The World of Hospitality Issue 13 2015 | Page 56

56 the World Of Hospitality The January Furniture Show 2016 The Importance Of Furniture And Furnishings In Hotels Q&A With Mary Merrills W ith growing internet sites such as booking.com and tripadvisor, consumers are becoming ever more discerning when it comes to hotels. Here, Mary Merrills, marketing manager of the January Furniture Show, tells us why furniture and furnishings have such an important role in the hotel market and what she looks for when it comes to choosing the right hotel for her stay. Where’s the nicest place you’ve stayed? And why? Claridges - I’ve been lucky enough to stay there twice. Everything about it is a joy - the sumptuous furnishings, the individual character, the history, the perfect customer service and central location for everything London. Loved it! Where do you go to find a good hotel? My first stop is Small Luxury Hotels of the World, followed by Booking.com What are the three items you look for in a hotel room? Funky, but comfortable furnishings, a kettle so that I can make tea and a walk in shower. How can furniture and furnishings set the scene in a hotel? I love bright colours, interesting art and modern furniture, especially if put together in an eclectic mix. I get a little thrill then - like I’ve stepped Telephone: 020 8387 1270 temporarily into another world. If however a fantastic lobby isn’t carried through to the rooms I feel cheated. and efficient customer service and a fun bar serving interesting cocktails. What’s the best thing about staying away from home? Someone else making the bed. Crisp ironed bedding and fluffy towels. What do you see as a big trend at this year’s January Furniture Show for the contract market? Mixing patterns and textures seems to be trend coming in - florals combined with geometrics in fabrics, aged leather combined with woven fabrics in upholstery, and glass combined with reclaimed or distressed wood in cabinet. Where’s the best hunting ground for new interior ideas? Working in furniture trade shows is a dream for me. I get very excited seeing all the new designs, combinations of textures, fabric and colour trends - and all before they hit the shops. The variety at the January Show is particularly good and it has extra buzz because it’s at the start of the year so there is a level of expectation about how interior trends will take off that year. I end up wanting everything! Describe your dream hotel? One that is big enough to have good facilities but not too large with endless corridors of boxy rooms, where everything in them is the same. It would have modern, but comfortable furnishings, a mix of wacky art and sculpture. The rooms would be individual with lush fabric covered, statement headboards, harmonious bright but warm colour schemes, comfortable beds, spacious bathrooms, nice smellies, tea/coffee facilities and of course a nice view - not a car park or an airconditioning unit! All tied together with friendly EMAIL: [email protected] What’s the best thing that’s happened for hotels in the last 10 years? The obvious answer is technology - flat screen or now Smart TVs, with interactive services. But for me as a techno dummy it is that hotels seem to be catching on that they have to continually update and refresh their rooms and décor. We want better luxury than we have at home when we stay away. That and good customer service make me return to a hotel. How could hotels be better? Customer service - it doesn’t matter how wonderful a hotel looks if the customer service is lacking guests won’t return. The January Furniture Show 2016 exhibition will run from Sunday January 24 to Wednesday January 27 at Birmingham’s NEC. WEBSITE: www.januaryfurnitureshow.com