The World Of Hospitality Issue 12 2015 - Page 90

90 the World Of Hospitality Global Hospitality Services Bespoke Hotel Sales & Marketing Company Global Hospitality Services lead the way in hotel sales and marketing with an innovative for-ward-looking approach to extending partnering hotel’s sales reach globally, yet with all the ad-vantages of local knowledge and expertise. G lobal Hospitality Services (GHS) have pioneered the way for partner hotels to enhance their presence on a global scale, whilst tailoring bespoke services to individual requirements, allowing more time to focus on priorities, work smarter and maximise revenue. Unlike existing hospitality consortiums, Global Hospitality Services is a unique company who white label their services rather than using their own brand to promote partner hotels, and focus on building a platform to ensure that partner hotels become stronger as their own exclusive brand. As an efficiency provider, GHS have developed a range of uniquely designed systems to boast revenues to a whole new level, and a sales team with a unique blend of skills and knowledge, which operates internationally, yet maintains local offices throughout the world. With offices across UK, Europe, USA, Asia, India, South America and Africa, the GHS global sales team act as an extension of partnering hotel’s sales teams, providing exclusive access to all the benefits and years of experience that GHS have built up, and its extensive knowledge base of key industry contacts. Partners of GHS can expect benefits such as: expert account development and relationships with all key travel managers and agents; representation at major events and tradeshows such as GBTA, IMEX, and ITE; E-support and growth enhancing articles and newsletters along with social media strategies and public relations; development of brand awareness to contacts in new markets; and tracking of competitor activities and the latest in market research, amongst other services. As part of the GHS family, partnering hotels have the option of integrating state-of-the-art technology to streamline time and enhance efficiency. BeeWizard is a highly developed CRM solution specifically designed by GHS in response to the various challenges faced by both hotel sales personnel and service management during the course of their sales activities. A cut above the rest, this highly evolved technology solution has a tried and tested track record, and has been developed by sales experts for sales professionals. BeeWizard covers everything from tracking client details, meetings, vi-tal feedback, classifying clients as per their value, and incorporates a clever interactive calendar which encompasses a section for meeting planning which controls sales pipelines whilst maximising hospitality sales.