The World Of Hospitality Issue 12 2015 - Page 6

06 Sky uk the World Of Hospitality Milsoms Hotel Fill Your Rooms With Sky I n recent times, guests’ expectations of in-room entertainment have changed a lot; they are now demanding and expecting even more from their hotel room viewing. This gives inroom entertainment a key role to play in increasing customer satisfaction, which according to research carried out by independent research company TNS, 74% of hoteliers count amongst their top three KPIs . Many peoples’ homes now contain much better technology than the standard hotel room – large LCD or Plasma screens with surround sound, either Sky or another form of pay TV, often in multiple rooms, as well as the ability to watch on a tablet or computer. Providing this level of quality in-room entertainment can be the difference between filling a room and losing out to a rival venue. Sky In-Room provides an opportunity for hotels to recreate that top-quality home-from-home experience in their hotel rooms. It operates like an in-home Sky TV service, giving guests full control over the content they watch, with an unbeatable range of must-see movies, top entertainment, live sporting action and news - all in HD. Hotels can choose between a range of channel packs, giving them the ability to offer Sky’s full range of content - including seven dedicated Sky Sports channels, a range of award-winning entertainment channels such as Sky Atlantic, news and music channels. Access to reliable and fast internet is another expectation in hotels. A good WiFi connection encourages guests to spend more time at their hotel, which can translate into additional revenue from minibar, room service, restaurant, bar and even spa sales as they check emails, spend time on social media and surf the web. Sky’s free WiFi service, powered by The Cloud, provides consistent and efficient WiFi in the most cost-effective manner. From business travellers to holidaymakers, Sky offers hoteliers a range of flexible products and solutions to meet the needs of their guests. From an unrivalled choice of entertainment to seamless connectivity from The Cloud, it’s all part of delivering the best experience for your guests and therefore driving revenue for your business. Sky hotel Team: 08448 245 710 Milsoms Hotel