120 100% Design the World Of Hospitality 100% Design 100% Design, the UK’s largest design trade show celebrates its 21st edition at brand new home, Olympia London. Staged in the dramatic Grand and West Halls, the show will take place across two levels and benefit from natural light, grand architectural spaces, and five distinct sections; from Interiors to Design & Build through Kitchens & Bathrooms, Workplace and Emerging Brands. 2016 colours identified by trend forecasters WGSN. By applying the key colours to a concept space dominated by a series of columns, the carefully selected pieces of furniture bring to life the look and feel of latest and future interiors. Created by Studio Design UK, the striking feature provides a simple concept of colour matching both products and tones, with partners including Paint by Conran. interpretation of this year’s creative campaign. Based upon the central theme ‘Design in Colour’, this year’s 100% Design has collaborated closely with trend forecasters WGSN among many others, to bring to life the visual and sensual experience of using colour across interiors and the built environment. The top colour trends for 2016 will thread throughout the show and act as a means of navigating the show floors, as well as demonstrating the day-to-day importance of colour. Working with the large open space at Olympia London, Studio Design UK has again partnered with leading contemporary crystal manufacturer Lasvit (right, Crystal Rock by Arik Levy) and UK materials company Camira Fabrics to create a suspended entrance feature that is set to inspire show visitors. Also look out for the bespoke installation by Rug Designer when entering the hall and from the gallery level above. Interactive installation, Mattergarden can also be found within Design & Build - a stratum inspired structure intended as a tactile platform for the exploration of contemporary and future materials, as well as treatments and applications for use in design and architecture. Specially commissioned and thought-provoking editorial features and installations support this leading design event. The overall show theme, Design in Colour resonates strongly in the Interiors section of 100% Design 2015. Within this section, the specially commissioned feature highlights the Spring/Summer In the centre of Workplace, and the show, Studio Design UK has devised a stunning Central Bar for 100% Design 2015. Working in tandem with material sponsors Perspex® Acrylic Brand, the design team has created a dynamic, coloured, suspended structure that is an impressive and aesthetically beautiful At the heart of Kitchens & Bathrooms this year’s feature café, Half-Three Café is a contemporary take on an English tradition – a multi-sensory experience of taste, aroma and colour, celebrating a broad selection of tea. The cafe is designed by Daniel Rous of Fabrica, with tea by Twinings. Talks at 100% Design this year examines the power of colour. Together with the visual, the programme examines the other senses too – how through touch, smell, sound and taste, our lives can be positively influenced by design to create stimulating environments that improve productivity and creativity while supporting us emotionally. Speakers include Ilse Crawford, Winny Maas, Lyndon Neri, Morag Myerscough and Rogier van der Heide.