The Wedding Playbook Volume 2 | Page 66

how do you make the dress search experience special for brides? For me, the first three minutes of conversation with the bride is the most important. I need to understand not just what her dreams are of where she is going to be on the day, but how she imagines she is going to look, what gown she has already been inspired by, whether she has tried gowns on or not and also the emotional connection and bonding. I have the pleasure and joy of loving people. To me there is absolutely no difference between Jennifer Aniston in Hollywood and Jennifer Aniston living in Tasmania, because at the end of the day each bride is special, important. Brides have my personal number and can call me any time up to the minute they walk down the aisle. “your wedding is a celebration of love, not a celebration of perfection.” what is the best advice you can give brides starting their search for ‘the one’? Remember your wedding is a celebration of love, not a celebration of perfection. Just take the planning day by day, make a list of all the things that need to be done, make sure you have a budget, and then do your research. I personally believe that nothing beats the experience of having that one on one experience in a bridal salon, but I do acknowledge that gowns can be purchased online. Whatever your approach, as long as it is achieving your goals and what you want for your day, I applaud you!